ROLLS ROYCE REDESIGNED THE SPIRIT OF ECSTASY MASCOT

For the first time in 111 years, the Rolls Royce redesigned its very own spirit of ecstasy mascot, this change will appear in the company’s very first EV Spectre. This change will help upcoming RR cars more aerodynamic, Spectre recorded a drag coefficient of 0.26 on the prototype and expecting improvement in production.

AERODYNAMIC SPIRIT OF ECSTASY MASCOT

The original design spirit of ecstasy was created by Charles Skyes in February 1911, and the new design is slightly lower and more dynamic stance style. The new design is around 17mm shorter than the old design and 82.7 mm tall, mainly the mascot robes were reshaped for more aerodynamic purposes. Rolls Royce said about the mascot “Now she is a true goddess of speed, braced for the wind, one leg forward, body tucked low, her eyes focused eagerly ahead”

“The Spirit of Ecstasy is the most famous and desirable automotive mascot in the world,” said Rolls-Royce CEO Torsten Müller-Ötvös. “More than just a symbol, she is the embodiment of our brand and a constant source of inspiration and pride for the marque and its clients. Like our brand, she has always moved with the times while staying true to her nature and character. In her new form, she is more streamlined and graceful than ever before – the perfect emblem for the most aerodynamic Rolls-Royce ever created, and for gracing the prow of our bold electric future.”

Also, Rolls Royce claims that each of the new Spirit of Ecstasy will be minutely different from the last one, as they will be hand-finished after the traditional wax-casting process. The company is also planning to shift to all electrical lineup by 2030 without a proposal about hybrid, to fill the gap between internal combustion engine to an electric motor.

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